The New Year is a time when people the world over commit themselves to doing better – to being better. While 80% of us usually fail our resolutions by the second week, Disney, once known for being ahead of the curve, has decided not even to wait for 2023’s corpse to reach room temperature before doubling down on its recent failure trajectory.

Disney Star Wars’ Sharmeen Obaid-Chinoy aka Rachel Zegler: 2024′

Reports vary, but it looks as though The House of Mouse lost between $400 million and over $1 billion on its 2023 summer movie releases alone. Adding insult to injury, Universal Studios overtook them at the box office, ending the year as the top earner. This marks the first time since 2015 that Universal has achieved this particular milestone.

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Some might look at a billion-dollar loss as a cautionary flag and slow down to regroup and determine just what the problem might have been, but not Disney. Now infested with activists who are more interested in indoctrination than quality, the once revolutionary family entertainment company has announced that they’ve hand-picked a radical Leftist documentarian, who proudly and openly inserts her activism into every movie and loves to make men uncomfortable, to helm the inaugural film of their next tent-pole Star Wars trilogy.

This is the woman Kathleen Kennedy hand picked to direct the next Star Wars movie.. It’s doomed🤦‍♀️ pic.twitter.com/NopMnAAwR8

— thatstarwarsgirl (@thatstarwarsgrl) January 5, 2024

Best known for directing two forty-minute Academy Award-winning documentaries detailing the hardships befallen upon Pakistani women by Muslim men, Sharmeen Obaid-Chinoy will now helm what is sure to be an epically proportioned effects-heavy film that boasts decades worth of world-building and tie-ins and has a budget in the hundreds of millions.

Clearly, her two-episode stint behind the camera on Ms. Marvel qualifies her for such an undertaking. No doubt Disney shareholders were delighted by the announcement.

Rumor has it that Kathleen Kennedy didn’t appreciate being the subject of the 48-minute roasting she received in the recent South Park: Joining the Panderverse. According to a story by Bounding Into Comics, the Lucasfilm president has a history of acting out when she feels wronged. One has to wonder if the decision to hire a director with little experience and less formal training isn’t the Disney exec’s childish response to Mat and Trey.

Regardless of the motivation behind Chinoy’s hiring, there was already a long road ahead for whoever was tapped for the project.

Staring an unpopular character from a divisive trilogy, early details have this new Rey series set fifteen years after the events of The Rise of Skywalker, and while it is incredibly early in the processes, if recent history has taught us anything, it’s that words matter.

Any reasonable film executive would have only to look at the debacle caused by Rachel Zegler’s ill-chosen comments last year to stop and reflect. Set to star in Disney’s upcoming live-action Snow White adaptation, it took a mere snippet of Zegler pompously disrespecting the source material and hinting that the adaptation would be a bastion of woke girl-power nonsense to create such a fan backlash that The House that Walt Built delayed the film’s release by a year, ordered massive reshoots, and digitally scrapped the 7 Diverse Renaissance Fair Rejects that were to take the place of the Seven Dwarfs.

Yet it took Chinoy fewer than 12 parsecs to voice the clarion call of the unqualified diversity hire: “It’s about time…” In fact, it was her first press outing when she proudly proclaimed, “…it’s about time that we had a woman come forward to shape a story in a galaxy far, far away.”

To say that half of the Twittersphere has its doubts is an understatement. “Disney Star Wars” has been trending for days since the quote’s release.

Some have blasted her for what seems, at first blush, like unmitigated arrogance. After all, women have played a key role in Star Wars from its inception.

It’s well past time to stop making Disney Star Wars

George Lucas wife literally edited the film. The movie was already influenced and literally edited by a Woman. None of these people know anything about the movie series, apparently not even Disney.

Feminists make bad films to destroy the content and promote hate.

It’s what…

— The Tinfôil Tricõrn 🇺🇸 (@TinfoilTricorn) January 3, 2024

However, if we’re being charitable, it’s very possible that Chinoy wasn’t referring to a complete lack of women in Star Wars but in the Star Wars director’s chair. Nevertheless, it didn’t take long for other videos of her to surface, and it’s those past comments expressing decidedly sexist and troublesome ideas that have truly given right-leaning and sane Star Wars fans pause.

If it’s enough to break through to the to the hive of scum and villainy running what were once iconic institutions of American ingenuity and creativity is anyone’s guess.